The Public Lands Council iron-on clothing patches are designed to cover the logo on Patagonia merchandise and cure “Patagonia Shame.” These patches were developed in response to the profit-driven marketing efforts of multinational retail corporation Patagonia, who promoted false claims about national monuments in the wake of the recent decision to appropriately scale Bears Ears and Grand-Staircase Escalante.
PLC patches retail for $3.00. The patches feature full-color embroidery and are 3 inches long by 2 inches tall.
On the ranges where they live and work, public lands ranchers play an integral role in regional and national efforts to safeguard America’s open spaces, local industries, and rural heritage.
Ranchers are committed to environmental stewardship initiatives that preserve open spaces, renew native plant life, preserve clean water, and protect habitat for endangered species.
Public land ranching is essential to independent, family businesses that contribute to the economic and social sustainability of America’s rural communities.